Complete Crumbl Cookie Flavors List (All Current, Weekly, and Seasonal Flavors)
Crumbl Cookies is known for its rotating weekly cookie menu featuring hundreds of unique dessert flavors. Instead of offering a fixed menu, Crumbl introduces new cookie flavors every week while bringing back popular classics, seasonal favorites, and specialty desserts throughout the year.
This complete Crumbl cookie flavors list includes current weekly flavors, signature cookies, limited-time releases, and retired flavors. With over 250+ cookie varieties created since the brand’s founding, Crumbl offers one of the most diverse cookie menus in the dessert industry.
Whether you want to explore this week’s flavors, discover returning favorites, or browse the full flavor archive, this guide provides the most accurate and comprehensive Crumbl cookie flavor database available.
250+
Total Flavors Created
6–8
Flavors Released Weekly
Weekly
Menu Rotation Schedule
Complete Crumbl Cookie Flavors List
Crumbl Cookies has created hundreds of unique cookie flavors since its founding. These flavors include signature cookies that return frequently, seasonal desserts released during holidays, specialty flavors with unique toppings, and limited-time experimental cookies.
The weekly rotating menu system allows customers to experience a wide variety of desserts throughout the year. Below is the most comprehensive categorized database of Crumbl cookie flavors, organized by flavor type and rotation frequency.
Signature Chocolate Chip and Core Flavors
Signature Chocolate Chip and Core Flavors
| Flavor Name | Category | Rotation Frequency | Description |
|---|---|---|---|
| Milk Chocolate Chip | Signature | Very Frequent | Warm vanilla cookie filled with rich milk chocolate chips, served warm and soft. |
| Semi-Sweet Chocolate Chunk | Signature | Very Frequent | Thick cookie packed with large semi-sweet chocolate chunks for deep chocolate flavor. |
| Double Chocolate Chip | Chocolate | Frequent | Chocolate cookie base loaded with melted chocolate chips for intense cocoa richness. |
| Chocolate Cookies & Cream | Chocolate | Frequent | Chocolate cookie topped with cookies & cream frosting and crushed cookie pieces. |
| Classic Peanut Butter | Peanut Butter | Frequent | Soft peanut butter cookie with smooth texture and balanced nutty sweetness. |
| Peanut Butter Chocolate Chip | Peanut Butter | Frequent | Peanut butter dough combined with chocolate chips for sweet and salty balance. |
| Sugar Cookie (Pink Frosting) | Signature | Frequent | Vanilla sugar cookie topped with signature pink almond-flavored frosting swirl. |
| Classic Sugar | Signature | Frequent | Soft and simple vanilla sugar cookie with smooth texture and light sweetness. |
Specialty and Popular Rotating Flavors
| Flavor Name | Category | Rotation Frequency | Description |
|---|---|---|---|
| Cookies & Cream | Specialty | Frequent | Vanilla cookie filled and topped with crushed cookies and cream frosting. |
| Birthday Cake | Cake | Frequent | Cake batter cookie topped with cream cheese frosting and colorful sprinkles. |
| Cake Batter | Cake | Frequent | Sweet cake batter flavored cookie with smooth vanilla frosting topping. |
| S’mores | Specialty | Frequent | Chocolate cookie topped with marshmallow, chocolate drizzle, and graham cracker pieces. |
| Oreo Birthday Cake | Specialty | Frequent | Oreo cookie base with birthday cake frosting and Oreo crumble topping. |
| Brownie Batter | Chocolate | Frequent | Rich brownie-style cookie with soft center and intense chocolate flavor. |
| Chocolate Crumb Cake | Chocolate | Frequent | Chocolate cookie topped with chocolate crumbs and frosting layer. |
| Buckeye Brownie | Chocolate | Frequent | Chocolate cookie with peanut butter topping inspired by Buckeye candy. |
| Biscoff® Lava | Specialty | Frequent | Cookie filled with melted Biscoff spread for rich caramelized flavor. |
| Biscoff® White Chip | Specialty | Frequent | Biscoff flavored cookie mixed with sweet white chocolate chips. |
| Salted Caramel Cheesecake | Cheesecake | Frequent | Cheesecake cookie topped with salted caramel drizzle and cream cheese frosting. |
Cheesecake Flavors
| Flavor Name | Category | Rotation Frequency | Description |
|---|---|---|---|
| Strawberry Cheesecake | Cheesecake | Frequent | Cheesecake cookie topped with fresh strawberry topping and cream cheese frosting. |
| Raspberry Cheesecake | Cheesecake | Frequent | Creamy cheesecake frosting finished with raspberry fruit topping. |
| Blueberry Cheesecake | Cheesecake | Seasonal | Cheesecake cookie topped with sweet blueberry topping and graham crust base. |
| Oreo Cheesecake | Cheesecake | Frequent | Oreo cookie base with cheesecake frosting and crushed Oreo topping. |
| New York Cheesecake | Cheesecake | Seasonal | Classic cheesecake cookie with smooth cream cheese frosting. |
Seasonal and Holiday Flavors
| Flavor Name | Category | Rotation Frequency | Description |
|---|---|---|---|
| Pumpkin Chocolate Chip | Seasonal | Fall | Pumpkin spice cookie filled with chocolate chips and warm spices. |
| Pumpkin Roll | Seasonal | Fall | Pumpkin cookie topped with cream cheese frosting swirl. |
| Peppermint Bark | Seasonal | Winter | Chocolate cookie topped with peppermint frosting and candy pieces. |
| Eggnog | Seasonal | Winter | Eggnog flavored cookie with nutmeg and creamy frosting. |
| Gingerbread Cake | Seasonal | Winter | Gingerbread spice cookie topped with smooth cream cheese frosting. |
| Caramel Apple | Seasonal | Fall | Apple cookie topped with caramel drizzle and cinnamon flavor. |
| Key Lime Pie | Seasonal | Summer | Lime cheesecake cookie topped with citrus lime frosting. |
| Lemon Glaze | Seasonal | Summer | Lemon flavored cookie topped with sweet lemon glaze. |
Fruit Flavors
| Flavor Name | Category | Rotation Frequency | Description |
|---|---|---|---|
| Strawberry Shortcake | Fruit | Frequent | Vanilla cookie topped with strawberry topping and cream frosting. |
| Blueberry Muffin | Fruit | Frequent | Cookie inspired by blueberry muffin flavor and texture. |
| Raspberry Butter Cake | Fruit | Seasonal | Buttery cookie topped with raspberry frosting and fruit flavor. |
| Orange Creamsicle | Fruit | Seasonal | Orange flavored cookie with vanilla frosting topping. |
| Peach Cobbler | Fruit | Seasonal | Peach cookie inspired by traditional peach cobbler dessert. |
Dessert-Inspired Flavors
| Flavor Name | Category | Rotation Frequency | Description |
|---|---|---|---|
| Cinnamon Roll | Dessert | Frequent | Cinnamon flavored cookie topped with cream cheese frosting swirl. |
| French Toast | Breakfast | Frequent | Cookie inspired by French toast flavor with syrup topping. |
| Waffle | Breakfast | Frequent | Waffle inspired cookie topped with buttercream frosting and syrup drizzle. |
| Pancake | Breakfast | Seasonal | Pancake flavored cookie topped with syrup glaze. |
| Tres Leches | Dessert | Limited | Cookie inspired by Tres Leches milk cake dessert. |
| Tiramisu | Dessert | Limited | Coffee flavored cookie inspired by classic tiramisu dessert. |
Limited-Time and Experimental Flavors
| Flavor Name | Category | Rotation Frequency | Description |
|---|---|---|---|
| Cotton Candy | Experimental | Limited | Cookie inspired by cotton candy flavor with colorful frosting. |
| Root Beer Float | Experimental | Limited | Cookie flavored with root beer and vanilla frosting. |
| Bubble Gum | Experimental | Limited | Sweet bubble gum inspired cookie with bright frosting. |
| Maple Bacon | Experimental | Limited | Cookie combining maple sweetness with savory bacon topping. |
Crumbl Cookies has released over 250+ unique cookie flavors since its founding. The rotating weekly menu allows customers to discover new desserts regularly while bringing back fan-favorite cookies throughout the year.
Explore Crumbl Cookie Flavor Categories
Crumbl Cookies offers a wide variety of flavor categories designed to satisfy every craving. From classic chocolate chip favorites to seasonal delights, cheesecake masterpieces, and experimental treats, each cookie category is carefully curated to ensure freshness, flavor variety, and a unique weekly rotation. Whether you prefer signature favorites, specialty creations, or limited-time experimental cookies, our flavor categories make it easy to discover your next indulgence. Use the cards below to explore each category and find detailed flavor descriptions, rotation frequency, and allergen information.
Signature Flavors
These classic cookies are the heart of Crumbl’s menu. Featuring warm, soft-centered textures and balanced sweetness, signature flavors like Milk Chocolate Chip and Semi-Sweet Chocolate Chunk appear very frequently in weekly rotations.
- Popular Flavors: Milk Chocolate Chip, Semi-Sweet Chocolate Chunk
- Rotation Frequency: Very Frequent
- Texture: Soft center, crisp edges
- Ideal For: Everyday indulgence
Specialty & Popular Rotating Flavors
Specialty flavors highlight Crumbl’s creativity, featuring seasonal, experimental, and trending cookies. Flavors like Cookies & Cream and S’mores appear frequently but rotate to keep the menu exciting.
- Popular Flavors: S’mores, Cookies & Cream
- Rotation: Frequent
- Texture: Soft, gooey, rich
- Perfect For: Special cravings and celebrations
Cheesecake Flavors
Crumbl Cheesecake Cookies combine rich, creamy frosting with classic and fruity toppings. Flavors like Strawberry, Blueberry, and New York Cheesecake appear seasonally or frequently based on popularity.
- Popular Flavors: Strawberry, Raspberry, Oreo
- Rotation: Frequent / Seasonal
- Allergens: Milk, Eggs, Wheat
- Perfect For: Dessert lovers and fruit flavor enthusiasts
Seasonal & Limited-Time Flavors
Seasonal and experimental cookies bring limited-time excitement. From Pumpkin and Peppermint Bark to Maple Bacon and Cotton Candy, these cookies encourage customers to explore new tastes.
- Rotation: Limited / Seasonal
- Popular Flavors: Pumpkin Roll, Root Beer Float, Peppermint Bark
- Texture: Varies from soft to chewy
- Ideal For: Holiday celebrations and adventurous eaters
This Week’s Crumbl Cookie Flavors – Full Schedule, Calories & Allergens
Discover this week’s Crumbl Cookies flavors with full details on calories, allergens, and availability. Each flavor is carefully baked for perfect texture, taste, and freshness. Whether you’re craving classic favorites, seasonal specialties, or limited-time experimental cookies, our comprehensive weekly menu keeps you updated. Explore detailed flavor descriptions, nutritional info, and allergen warnings to choose your favorite cookies safely and confidently.
| Flavor Name | Category | Calories | Allergens | Rotation | Description |
|---|---|---|---|---|---|
| Milk Chocolate Chip | Signature | 720 | Milk, Wheat, Eggs, Soy | Frequent | Warm vanilla dough loaded with rich milk chocolate chips, soft center, crisp edges. |
| S’mores | Specialty | 750 | Milk, Wheat, Eggs | Frequent | Chocolate cookie topped with marshmallow and graham cracker, gooey, indulgent, sweet. |
| Birthday Cake | Cake | 730 | Milk, Wheat, Eggs, Soy | Frequent | Cake batter cookie with frosting and sprinkles, festive, colorful, perfect for celebrations. |
| Biscoff® Skillet Cookie | Specialty | 740 | Wheat, Milk, Soy | Frequent | Soft Biscoff cookie baked warm in a skillet, rich flavor, aromatic, decadent. |
| Raspberry Cheesecake | Cheesecake | 720 | Milk, Wheat, Eggs | Frequent | Soft cookie base with raspberry topping and cream cheese frosting, fruity, creamy delight. |
| Buckeye Brownie | Chocolate | 780 | Milk, Wheat, Eggs, Nuts | Frequent | Chocolate and peanut butter cookie combination, fudgy, rich, indulgent, perfect for chocolate lovers. |
| Cake Batter Cookie Thins (Set of 2) | Cake | 370 per thin | Milk, Wheat, Eggs | Frequent | Two thin cake batter cookies, lightly frosted, ideal for small cravings or sharing. |
Mini vs Regular Cookie Comparison
| Cookie Type | Weight | Calories | Ideal For | Price |
|---|---|---|---|---|
| Mini Cookie | 2.5 oz | 320 | Sharing, sampling | $2.50 |
| Regular Cookie | 4 oz | 720 | Individual indulgence | $4.50 |
Allergen Info
| Allergen | Presence in Weekly Menu Flavors | Notes |
|---|---|---|
| Milk | Most flavors | Includes dairy frosting, chocolate |
| Wheat | All cookies | Contains gluten |
| Eggs | Most flavors | Used in dough and frosting |
| Nuts | Select cookies | Peanut butter, Buckeye Brownie |
| Soy | Chocolate-containing cookies | Present in chocolate chips |
Diet & Health
Crumbl Cookies offers detailed calorie and allergen info for every weekly flavor. Diet-conscious users can check for gluten-free, keto, or vegan options in our flavor guide. Each cookie’s nutritional data ensures informed choices without compromising the joy of indulging in premium, freshly baked cookies.
Next Week’s Crumbl Cookie Flavors Preview & Secret Menu
Get an exclusive look at next week’s Crumbl Cookies menu. From returning fan-favorites to seasonal specialties, our weekly rotation keeps desserts fresh and exciting. This preview helps you plan your cookie cravings and discover secret menu treats before they hit stores. Stay ahead of the crowd and be the first to enjoy next week’s delectable flavors, complete with full descriptions, calorie info, and allergen guidance.
| Flavor Name | Category | Expected Calories | Allergens | Rotation Frequency | Description |
|---|---|---|---|---|---|
| Milk Chocolate Chip | Signature | 720 | Milk, Wheat, Eggs, Soy | Frequent | Classic warm vanilla dough with milk chocolate chips, soft & gooey. |
| Pumpkin Roll | Seasonal | 740 | Milk, Wheat, Eggs | Seasonal (Fall) | Pumpkin-flavored cookie with cream cheese filling, perfect for autumn. |
| Oreo Birthday Cake | Specialty | 750 | Milk, Wheat, Eggs, Soy | Limited | Oreo base cookie with birthday frosting & sprinkles, sweet and fun. |
| Buckeye Brownie | Chocolate | 780 | Milk, Wheat, Eggs, Nuts | Frequent | Chocolate-peanut butter cookie, fudgy & indulgent. |
| Key Lime Pie | Seasonal | 710 | Milk, Wheat, Eggs | Summer | Lime-flavored cheesecake cookie with zesty cream topping. |
| Secret Menu Flavor | Experimental | 730 | Varies | Limited | Hidden flavor available only for a short time, try before it disappears. |
Exclusive Secret Flavors
Secret menu items are revealed weekly in limited quantities. Only the most loyal customers can grab them before they sell out.
Upcoming Seasonal Favorites
Holiday-themed and seasonal cookies rotate every year. Plan ahead for pumpkin, peppermint, and other festive treats.
Returning Fan Favorites
Popular flavors often make repeat appearances. Milk Chocolate Chip, Birthday Cake, and Cookies & Cream are always crowd-pleasers.
Flavor Rotation & Anticipation
| Flavor Type | Likelihood of Return | Notes |
|---|---|---|
| Signature Favorites | Very High | Always featured weekly, e.g., Milk Chocolate Chip |
| Seasonal | Medium | Scheduled around holidays & seasonal ingredients |
| Specialty & Limited | Low | Rotates irregularly; may include secret flavors |
| Experimental | Very Low | One-time or promotional cookies |
Previewing next week’s Crumbl Cookies flavors helps fans plan their visits, share their favorites on social media, and ensures no one misses limited-time or secret menu items. Early planning increases engagement and builds loyal repeat customers.
Crumbl Cookies Prices – Full Guide
Discover the full pricing guide for Crumbl Cookies, including single cookies, 4-pack, 6-pack, 12-pack, and mini options. Whether you’re planning a treat for yourself, a party, or a gift, this guide provides accurate prices, helping you make informed choices. All prices are based on official Crumbl menu standards and may vary slightly by location. Learn the cost of seasonal, specialty, and mini cookies, plus catering and delivery pricing.
Single & Pack Pricing
| Item | Price (USD) | Quantity / Size | Notes |
|---|---|---|---|
| Single Cookie | $4.00 | 1 Cookie | Standard size, freshly baked |
| 4-Pack | $15.00 | 4 Cookies | Mix any flavors, ideal for small gatherings |
| 6-Pack | $21.00 | 6 Cookies | Perfect for family or friends |
| 12-Pack | $42.00 | 12 Cookies | Great for parties or events |
| Cookie Dough Bits | $8.00 | 1 container | Crumbl cookie dough ready to bake |
| Large Desserts | $35.00 | 1 pan | Specialty cookie cakes and brownies |
Single Cookies
Perfect for a quick treat or tasting multiple flavors in one visit. All cookies are freshly baked and customizable.
4 & 6 Packs
Ideal for sharing with friends or family. Mix and match flavors in your pack to suit everyone’s preference.
12 Packs & Large Desserts
Perfect for parties, office events, or celebrations. Crumbl’s large desserts are ready to impress and satisfy big groups
Money-Saving Tips
Crumbl occasionally offers discounts for loyalty program members, seasonal promotions, and bulk orders. Always check the official app or website for the latest deals before visiting.
Crumbl Mini Cookies – Size, Calories, Prices & Weekly Availability
Crumbl Mini Cookies offer the same premium flavors in a smaller, shareable size. These bite-sized versions are perfect for sampling multiple flavors, party trays, or lighter indulgences. Many customers prefer minis for portion control while still enjoying the rich texture and signature weekly rotation. Below you’ll find complete details on mini cookie size, weight, calories, pricing, and how they differ from regular Crumbl cookies.
Mini vs Regular Cookie Comparison
| Feature | Mini Cookie | Regular Cookie |
|---|---|---|
| Approx. Weight | 2–2.5 oz | 4–5 oz |
| Average Calories | 300–400 | 650–800 |
| Diameter | ~2.5 inches | ~4.5 inches |
| Best For | Sampling, kids, events | Full indulgence |
| Availability | Often in packs | Always available |
Mini Cookie Calories
| Flavor Category | Mini Calories (Approx.) |
|---|---|
| Chocolate-Based | 350–400 |
| Cheesecake Styles | 330–380 |
| Frosted Cake Flavors | 340–390 |
| Fruit-Flavored | 300–350 |
| Classic Chocolate Chip | 320–370 |
Mini cookies typically contain about half the calories of regular cookies, though exact values depend on frosting, fillings, and toppings. Heavily frosted or stuffed flavors tend to be higher in calorie density.
Crumbl Mini Cookie Prices
| Mini Option | Estimated Price (USD) | Notes |
|---|---|---|
| Single Mini (Limited Stores) | $2.00–$2.50 | Not always available individually |
| Mini 3-Pack | $6.00–$7.00 | Select locations |
| Mini Party Pack (12+) | $20–$30 | Popular for events |
| Catering Mini Trays | Custom Pricing | Bulk discounts available |
Mini cookie pricing varies slightly by location, but bulk mini packs are generally more cost-effective per piece compared to buying single regular cookies.
When Are Mini Cookies Available?
Mini cookies are commonly offered:
- During special promotions
- For catering and party orders
- On select rotating weeks
- Through the official Crumbl app
They are not guaranteed every week in all locations, so checking availability ahead of time is recommended.
Why Customers Choose Mini Cookies
Portion Control
Perfect for enjoying dessert without overindulging.
Flavor Variety
Try multiple weekly flavors in one visit.
Events & Catering
Ideal for birthdays, office parties, and celebrations.
Mini cookies are excellent for first-time visitors who want to test multiple flavors before committing to full-size cookies. They’re also popular for social media sharing due to their aesthetic presentation in party trays.
Crumbl Cookie Nutrition and Allergen Information Guide
Crumbl Cookies provides detailed nutrition and allergen information to help customers make informed dietary decisions. Because flavors rotate weekly and include various frostings, fillings, and toppings, nutritional values vary significantly between cookies. This guide explains calories, macronutrients, allergens, and dietary considerations so you can understand exactly what each cookie contains.
Calories Overview
| Cookie Type | Average Calories | Range |
|---|---|---|
| Classic Chocolate Chip | 650 | 600–720 |
| Frosted Sugar Cookie | 680 | 650–750 |
| Cheesecake Cookies | 700 | 650–800 |
| Chocolate-Based Cookies | 680 | 620–780 |
| Fruit-Flavored Cookies | 600 | 550–700 |
| Mini Cookies | 320 | 280–400 |
Calories vary based on frosting thickness, fillings, and toppings. Cheesecake and heavily frosted cookies tend to contain the highest calorie counts.
Typical Nutritional Composition (Per Regular Cookie)
| Nutrient | Average Amount |
|---|---|
| Calories | 650–750 kcal |
| Total Fat | 30–40 g |
| Saturated Fat | 15–22 g |
| Carbohydrates | 80–100 g |
| Sugar | 45–65 g |
| Protein | 6–10 g |
| Sodium | 250–450 mg |
Most Crumbl cookies are high in carbohydrates and fats due to butter, sugar, and toppings. Protein content is relatively low compared to calorie density.
Common Allergens Found in Crumbl Cookies
| Allergen | Present in Most Cookies | Notes |
|---|---|---|
| Wheat (Gluten) | Yes | Base ingredient in almost all cookies |
| Milk (Dairy) | Yes | Butter, cream, frosting |
| Eggs | Yes | Core baking ingredient |
| Soy | Often | Found in chocolate and processed ingredients |
| Peanuts | Some flavors | Peanut butter cookies |
| Tree Nuts | Some flavors | Almond, pecan, hazelnut toppings |
Crumbl Cookies products are prepared in kitchens that handle multiple allergens. Cross-contact with allergens such as nuts, dairy, wheat, and soy is possible even if not listed in specific flavors.
Dietary Compatibility Overview
| Diet Type | Suitable Options |
|---|---|
| Gluten-Free | None officially certified |
| Vegan | None officially vegan |
| Dairy-Free | Very limited |
| Nut-Free | Some flavors, but cross-contact risk |
| Low-Sugar | Not available |
| Keto-Friendly | Not suitable |
Crumbl cookies are designed as premium desserts and are not intended for restrictive diets such as keto, vegan, or gluten-free programs.
Mini Cookie Nutrition vs Regular Cookie
| Size | Calories | Fat | Sugar |
|---|---|---|---|
| Mini Cookie | 300–400 | 15–20 g | 20–35 g |
| Regular Cookie | 650–750 | 30–40 g | 45–65 g |
Providing accurate nutrition and allergen information helps customers make informed choices based on their dietary needs. Because weekly flavors rotate frequently, checking nutrition information regularly ensures you always have the most current data.
Crumbl Cookies FAQ
What is Crumbl Cookies?
Crumbl Cookies is a U.S.-based gourmet cookie brand known for its weekly rotating menu of premium dessert cookies. The company offers a mix of classic flavors and limited-time specialty creations that change every week, keeping the menu fresh and highly anticipated by customers.
How often does the Crumbl menu change?
The Crumbl menu changes weekly. New flavors are typically released every Monday and remain available through Saturday. Most stores are closed on Sundays. Each week includes several rotating specialty flavors plus one or two core menu staples.
What are Crumbl Cookies’ prices?
Prices vary by location, but a single cookie generally costs between $4 and $5. Multi-pack boxes offer better value per cookie. Mini cookie packs and catering trays may have separate pricing depending on quantity and store location.
How many calories are in a Crumbl cookie?
A regular Crumbl cookie usually contains between 600 and 750 calories, depending on flavor and toppings. Mini cookies typically contain 300 to 400 calories. Cheesecake and heavily frosted flavors tend to be higher in calorie content.
Does Crumbl have gluten-free cookies?
Currently, Crumbl does not offer officially certified gluten-free cookies. Most cookies contain wheat flour, and cross-contact may occur in shared kitchen environments.
Are Crumbl Cookies vegan?
Crumbl cookies are not vegan. Most flavors contain dairy, eggs, and butter. There are no officially vegan menu options at this time.
Does Crumbl offer mini cookies?
Yes, Crumbl offers mini cookies at select locations and for catering orders. Mini cookies are smaller versions of regular cookies and are ideal for events or sampling multiple weekly flavors.
How do I find Crumbl Cookies near me?
You can use the store locator on the official website or mobile app to find nearby locations. Many users search “Crumbl Cookies near me” to quickly check store hours and weekly flavor availability.
What are Crumbl’s store hours?
Most locations operate Monday through Saturday, typically opening around 8 AM and closing between 10 PM and midnight, depending on location. Stores are usually closed on Sundays.
Does Crumbl have a secret menu?
Crumbl does not have an official secret menu. However, customers sometimes refer to discontinued or past rotating flavors as “secret” or “hidden” favorites.